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Infant Formula Explained
The questions parents ask.
Which is the best infant formula on the market?
Which is closest to breastmilk?
How do you reconstitute it properly?
We all want babies to be as healthy as possible and fulfill their development potential.
Babies are born to be breastfed, but a quarter of babies in the UK receive breastmilk
substitutes - infant formula - from birth.
Many more will be fed formula before they are one year old. Their parents want to
know which formula to use and how to reconstitute it properly.
What you do say?
Baby milk companies all claim their formula is the best on the market and make health claims
for supposed benefits of special added ingredients. So where do you look for accurate,
independent information so you can provide objective advice?
This DVD contains both a health professionals programme and a version for parents.
The main programme (25 minutes) features experts explaining the truth about formula to give
health workers the information and the confidence they need to answer questions from
parents and carers.
The shorter programme is for use with parents who have decided to formula feed.
It covers the basics about formula (7 minutes) and offers detailed instructions (10 minutes)
on how to make up powdered formula in line with World Health Organisation guidance to
reduce the risk of possible contamination with harmful bacteria.
mark-it television t. 0117 9391117 f. 0117 9391118 e. sales@markittelevision.com
This DVD can be used in UNICEF Baby Friendly accredited facilities.
Produced by The Baby Feeding Law Group
MITV DVD ref: IFE001